Shanghai : DDB China Group won a total of five awards, including one gold and two silvers, at the prestigious 2011 AME Awards. The AME Awards honor results-driven creativity and is known for awarding innovative and exceptional work in the marketing and advertising industries on a global scale.
DDB China Group’s award-winning Green Pedestrian Crossing campaign for the China Environmental Protection Foundation took home a gold in the Low Budget category, two silvers in the Outdoor/Transit and Public Relations categories, and a bronze in the Design category. The agency’s groundbreaking campaign for Lipton, “New Year, New Trend”, also won a bronze award in the Foods category. In addition, DDB China Group’s launch campaign for Shanghai Volkswagen’s Tiguan was listed as a finalist in the Automotive Products category.
“We’re incredibly proud to receive these awards and to continue to receive such prominent recognition for our Green Pedestrian Crossing campaign, which has done tremendously for us in the past year,” said Dick van Motman, President and CEO of DDB Greater China Group. “These wins are a fantastic way to start off the new year, and we look forward to another successful year of strong partnerships and effective work.”
In 2010, DDB China Group’s Green Pedestrian Crossing campaign won a Cannes Gold Lion and two Grand Prix awards from the UK Green Awards and China 4A Golden Seal Creative Awards.
Gold – “Green Pedestrian Crossing” for China Environmental Protection Foundation – Low Budget
Silver – “Green Pedestrian Crossing” for China Environmental Protection Foundation – Outdoor/Transit
Silver – “Green Pedestrian Crossing” for China Environmental Protection Foundation – Public Relations
Bronze – “Green Pedestrian Crossing” for China Environmental Protection Foundation – Design
Bronze – “New Year, New Trend” for Lipton – Foods