DDB bags creative duties of insurance company Apia

DDB Melbourne has won the creative mandate of Australian insurance company Apia. The incumbent agency is CHE. The size of the account is estimated at $15 million.

DDB Melbourne will be responsible for the above the line creative duties while its sister agency, Rapp, will continue to work on below-the-line communications.

Apia executive manager-Marketing Darren Adams said, “We have enjoyed a very successful 18 months with Rapp and we were keen to see how this relationship could extend to our wider business.”

Source: Bombay Adclub

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