DDB Melbourne has won the creative mandate of Australian insurance company Apia. The incumbent agency is CHE. The size of the account is estimated at $15 million.
DDB Melbourne will be responsible for the above the line creative duties while its sister agency, Rapp, will continue to work on below-the-line communications.
Apia executive manager-Marketing Darren Adams said, “We have enjoyed a very successful 18 months with Rapp and we were keen to see how this relationship could extend to our wider business.”
Source: Bombay Adclub