Dawn Zier has been promoted to President, Global Consumer Marketing, responsible for expanded marketing across all channels worldwide for The Reader’s Digest Association, Inc., announced Mary Berner, President and Chief Executive Officer of RDA, to whom she reports.
Zier has been responsible for most of the company’s marketing activities in North America since 2005. As President, North American Consumer Marketing, she spearheaded the successful circulation launch strategy for Every Day with Rachael Ray and has been instrumental in driving significant retail and digital growth across the United States. During her marketing tenure, RDA has led the industry in circulation across four major categories with Reader’s Digest, Taste of Home, The Family Handyman, and Birds & Blooms.
“I am delighted to announce this promotion for Dawn, who is leading an effort to transform our Consumer Marketing across the globe,” Berner said.
“Our ability to leverage best practices from one region and quickly roll them out across others is a key component to our success, and it is something that Dawn will be focusing on as she adds global responsibilities to her North American leadership role.”
Before joining RDA in 1992, Zier held positions at AT&T and Chase Manhattan Bank. She has an MBA from the MIT Sloan School of Management as
well as a Master’s of Science degree in Electrical Engineering and Computer Science from MIT.
Zier is active within the publishing industry, serving as co-chair of the ABC Magazine Directors’ Advisory Committee as well as being a member of the MPA Consumer Marketing Committee.
The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 45 countries, it markets books, magazines, and music, video and educational products that reach a customer base of 100 million households in 79 countries. It publishes 92 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 18 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Global headquarters are in Pleasantville, NY.