The Ministry of Information & Broadcasting has enhanced the existing rates for the DAVP advertisements. The revision of advertisement rates was under consideration of the Ministry on the demand of captains of media industry.
The Ministry had taken up the matter with the Ministry of Finance, which has now given its concurrence for the following fiscal stimulus package for the Print Media:
(i) Waiver of 15% Agency Commission on DAVP advertisements till 30th June, 2009.
(ii) 10% increase in the current DAVP rates (to be paid as a separate element and designated as ‘special relief’) subject to documentary proof of loss of revenue in non-governmental advertisements as compared with the same period last year. This would also be available only till 30th June 2009.