Ministry of Information and Broadcasting on Tuesday announced the special DAVP advertisement policy package for small and medium newspapers in regional and other languages. The new DAVP Policy is focused on the special efforts being made to increase support through DAVP to newspapers in languages like Bodo, Dogri, Kashmiri, Khasi, Konkani, Maithili, Manipuri, Nepali, Sanskrit, Santhali, Sindhi, Urdu and Tribal language newspapers published in J&K, Andaman & Nicobar Islands and North Eastern States as well as those published in backward, hilly, border and remote areas.
The package offers 50% of DAVP advertisements (in rupee terms) to small and medium papers with not less than 15% to small and not less than 35% to medium newspapers as compared to the existing limit of 10% respectively. Issue of 35% of DAVP advertisements (in rupee terms) to regional and other languages newspapers as compared to the existing limit of 30%.
The Central Government public sector undertakings/autonomous bodies/societies have been given the freedom to directly give classified and display advertisements to empanelled newspapers at DAVP rates subject to adherence to prescribed percentage ceiling as laid down in the new DAVP Advertisement Policy. All Ministries/Departments/attached and subordinate offices/field offices of the Government of India, may issue tender notices directly to the empanelled newspapers at DAVP rates.