David Norton Joins Harrah's Entertainment

Harrah’s Entertainment, Inc. (NYSE:HET) said today it has named David Norton Chief Marketing Officer, subject to regulatory approvals.

Norton will oversee all marketing activities for the company and will continue to lead relationship marketing, a role he has held since 2003, and will also direct the company’s brand-management activities.

“In today’s complex multi-channel marketplace, we must continue to strengthen customer relationships and deliver high-quality brand experiences across our entire portfolio,” said Gary Loveman, chairman, CEO and president of Harrah’s Entertainment. “David has demonstrated outstanding leadership as senior vice president of relationship marketing and is eminently qualified for this important role.”

Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

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