David Beckham to host a ground breaking global digital book signing

David BeckhamDavid Beckham will host a ground breaking global digital book signing.  The event, created to coincide with the launch of his new book, will bring fans together from around the world on Wednesday 30th October at 3:00PM BST and will be broadcast live to his millions of fans on Facebook.

Reinventing the traditional format of book signing, Beckham from a central London location will use innovative technology to provide lucky fans with a personalized digital signature at locations in Hyderabad, New York, and Sao Paulo.

Those that can’t be present in person at any of the events will be able to watch and contribute questions to a live Q&A through their computer in a specially created Digital Stadium, hosted by UK sport presenter, Jake Humphrey.

At the London event, David will reveal the stories behind personal and iconic images in his new book which looks back at an amazing career spanning three decades.

David Beckham said: “I always like innovative and original ideas.  What has been created is ambitious but it should be a fantastic event.  I love the interaction with my fans but not only will I be able to do this in London, I will be able to sign for them in locations across the world.”

Glenn Miller, who leads entertainment partnerships for Facebook across EMEA, said: “Through Facebook David Beckham is bringing his fans together from around the world to experience his official book signing in London. Every fan who registers or attends in person will receive a digital autograph from David himself. This heralds a completely new way to launch books. Facebook is where people go to connect about the things that matter most to them and this global event is a great example of how we can engage with public figures in a meaningful and authentic way.”

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