Das Music has joined hands with various production houses and stalwarts of the film industry to make its presence felt in the regional space. Das Music has recently joined hands with Anup Jalota’s Satyam Movies, Prerna Motion Pictures, Pindeshwar Pictures and listed company Channel Guide India Ltd for various Bhojpuri, Rajasthani, Marathi and Oriya films. Apart from producing films in various genres, company is also bullish on its quality software of films, videos and short films acquisitions and world rights in the past.
Das Music is diversifying in film production and marketing business under its banner ‘ Das Entertainment’. Das Entertainment is a well established music label in the market which has already hit the right notes with its chart busting numbers. Company distributes its music products through cds, cassettes and internet which has become a popular medium in the recent past. Now, company is aggressively targeting film production and marketing business with its regional language productions which are according to the MD of the company, Mr. Dhianu Das, more profitable and content oriented than Hindi films.
Das Entertainment has already produced and distributed its two films namely ‘ Unns and ‘ Hota hai dil pyar main pagal’ which were produced on moderate budgets in the range of 2 crores. ” The hindi films industry has become very star centric and very less is being done on content side. That’s why we want to differentiate ourselves through our content and script rich films. We are entering in regional film production in big way and eying a major chunk of regional productions in the country. Right now we are in Bhojpuri, Oriya and Rajasthani productions. Incidentally, Bhojpuri film industry is doing very well due to its connect with its viewers. We want to promote new talent in films and music area which is not happening in the industry these days. Every one is chasing the same stars ” sums up enthusiastically the vibrant MD of the growing company.
On being asked why he is focusing on regional productions and not the Hindi film industry, educated at Queen Mary Westfield College, London, Dhianu Das says “main reason is budget of the hindi film these days. Very few low budget films are successful on the box office whereas in regional films, even a 1 crore film can do wonders. Apart from this, the prices of stars are sky rocketed which makes it impossible to do good work in appropriate budgets. We will work on the corporate level to produce good films and reaching out to a wider audience.”