Dainik Bhaskar to organize workshop on Creativity and Innovation in Media

Dainik Bhaskar, one of India’s leading Hindi daily, is organizing a one-day workshop on innovation in media, in association with Erehwon Consulting, a leading innovation consulting firm. Titled ‘Innovator ‘08’, the workshop will aim to create the desired spark of innovation in today’s challenging media environment. The workshop will be conducted on November 12, 2008 at Tivoli Garden resort, Delhi.

Dainik Bhaskar believes in growing with its business partners keeping in-line with its own philosophy of challenging the conventional processes. The ‘Innovator ‘08’ workshop has been conceptualized with a focus on enhancing the skill-set of the media professionals with the use of creative methodologies. The workshop has been designed to bring forth the benefits and methods of applying innovation and creativity at work and in every sphere of life.

Innovation specialist, Erehwon approach will help participants to breakthrough gravity and unleash innovation in every sphere of their lives. The workshop will involve transforming deeply entrenched media mindsets and creating breakthrough practices and methods.

A part of a series of workshops by the Bhaskar group, ‘Innovator ‘08’ looks to replicate the success of the ‘Negotiator’ workshop held early this year. With the Innovator ’08 workshop, Dainik Bhaskar aims to consolidate its efforts to benefit the media fraternity. The other workshops planned as part of this series are Communicator and Instigator.

Speaking on the workshop, Mr. Rajiv Jailtly, President, Sales and Marketing, Dainik Bhaskar, says, “The objective behind the ‘Innovator ’08’ workshop is to educate the media fraternity on innovation can benefit productivity at work and in other areas of life. The response to our previous workshops has been tremendous and we hope such workshops for the media industry will guide them to direct their creativity to constructive use.”

DB Corp. Ltd. is a media conglomerate with annual revenues of approximately Rs. 2384 crores (as on December 2007), and with strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and Mobile services DB Corp. Ltd has a total readership of 2.53 crores, covering 9 States and 1 Union Territory through its 46 editions. Its flagship Hindi daily newspaper, Dainik Bhaskar, and the Gujarati daily, Divya Bhaskar, collectively make it the widely read daily newspaper brand. in addition to these, it also publishes Business Bhaskar, DB Gold, DB Star, DNA(Ahemdabad, Surat and jaipur), and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The other media businesses includes MY FM (radio channel), DB Aktivation (event marketing), 54567 (Short Code), IMCL (internet services), Mera Mobi (Mobile services) and Primoris Media (Magazine Divison).

1 Comment

Leave a Reply