Dainik Bhaskar Launches Ratlam and Shimla Editions

Dainik Bhaskar, India’s leading Hindi daily has announced the launch of its Ratlam and Simla editions. With the launch of the new editions, Dainik Bhaskar aims to further consolidate its reach in the states of Madhya Pradesh and Himachal Pradesh. The new editions are in line with the Bhaskar Group’s strategy of staying connected to its readers and providing timely delivery of important news and coverage as per local needs.

The Ratlam edition will cover all the local news and events in and around the cities of Ratlam, Neemuch and Mandsaur which were earlier served by the Ujjain edition of Dainik Bhaskar. The edition priced at Rs 3/- per copy is printed at new printing unit with facility to print all 16 pages color situated at Sailana. Expecting to soon touch 40,000 copies mark.

Says Rajiv Jaitly, President, Sales and Marketing, DB Corp. Ltd., “There has been a substantial growth in the non-metro urban markets, as the marketers’ focus is shifting from metro city base towards the non-metros. Bhaskar Group has identified this trend long back which has created tremendous opportunities in the tier-II and tier-III cities, where there are rising affluence levels, improved infrastructure and spread of retail along with the changing consumer patterns. By further penetrating into the non-metro urban markets, Bhaskar Group aims to better access of its business associates to real markets of emerging India.”

Located in the north-western part of Madhya Pradesh and surrounded by six districts, Ratlam has a sound industrial and agricultural background and offers numerous opportunities for many marketers. Ratlam houses several chemical factories, a number of copper wire manufacturing industries and is also well recognized for its gold and ornament market.

The Simla edition will cover Simla and surrounding district of Solan & Sirmour for extensive local news coverage. Printed at Sirhind, this 16-page newspaper with 14 pages in colour is priced at Rs 2 per copy and is expected to soon cross 35,000 copies mark. Capital of Himachal Pradesh, Simla is one of India’s most popular tourist destinations. Simla contributes significantly to the country’s tourism revenue. Being the state capital, Simla is the hub and business center of Himachal Pradesh and houses huge handicrafts, handloom and wooden items industries.

Truly dedicated, the new editions will have distinct identities and editorial approaches and in addition to the International, National and regional news will offer a perfect blend of city news on varied topics ranging from local developments, tourism, politics, economy and sports among others.

With the launch of Ratlam and Simla editions, Dainik Bhaskar will now have 26 editions across 8 states. Bhaskar group is a media conglomerate with annual revenues of approximately Rs. 2384 crores (as on December 2007), and with strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and mobile services.

Bhaskar Group has a total readership of 2.53 crores, covering 9 States and 1 Union Territory through its 46 editions. Its flagship Hindi daily newspaper, Dainik Bhaskar, and the Gujarati daily, Divya Bhaskar, collectively make it the widely read daily newspaper brand. In addition to these, it also publishes Business Bhaskar, DB Gold, DB Star, DNA (Ahemdabad, Surat and Jaipur), and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The other media businesses includes MY FM (radio channel), DB Aktivation (event marketing), 54567 (short Code), IMCL (internet services), Mera Mobi (mobile services) and Primoris Media (magazine divison).

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