Dainik Bhaskar, India’s leading Hindi daily has announced the launch of ‘Weekend Bhaskar’, a weekly lifestyle supplement with its Chandigarh edition on January 16, 2009. With the launch of Weekend Bhaskar, Dainik Bhaskar aims to further strengthen its readership base in Chandigarh and surrounding cities. An extension of Bhaskar Group’s continuous efforts to create well-researched products, Weekend Bhaskar completely focuses on news related to the young generation and Sec-A readers. Besides Chandigarh, the supplement will also be circulated in neighboring cities of Panchkula and Mohali.
Rajiv Jaitly, President Ad sales and Marketing, Bhaskar group , said: “Weekend Bhaskar is the outcome of thorough content research in Chandigarh market. As such Dainik Bhaskar is the largest read newspaper in Chandigarh and also in CPH area, it enjoys a lead over all publications in SEC A segment. We expect Weekend Bhaskar to further enhance this relationship and trust that Dainik Bhaskar already enjoys with SEC A segment.”
As a leader, it has been Dainik Bhaskar endeavor to capture the attention and involvement of youth, provide to the changing needs of the readers through well researched products. Weekend Bhaskar is twice a week on Saturday and Sunday, a 6-page colour supplement. Targeted at young and Sec-A readers, Weekend Bhaskar will present latest news on entertainment, bollywood, fashion & shopping, personal & professional grooming, relationship and other interesting articles.