The Bhaskar Group on Friday launched its first English magazine ‘Young Bhaskar’ for Youth.
‘Young Bhaskar covers current issues, stories, contests, jokes. The 40-page magazine is priced at Rs 3. The launch was followed by a series of print, radio and SMS campaigns. In a unique survey, school kids were asked ‘if they would be interested in reading ‘Young Bhaskar’, and were asked to send SMS’Sanjeev Kotnala, Associate Vice-president, Bhaskar Group said.
“We are sure that Young Bhaskar will cater to the mass desire of being comfortable with the language at the very young age. When our team met parents they were really interested in a product that will be fun and educational at the same time. Once again we have proved that Bhaskar group is ever open to new markets and newer opportunities.” Sanjeev Kotnala says.
Bhaskar Group is a 2200 crore business conglomerate with strong presence in Newspapers, Television, Entertainment, Printing, Textiles, Fast Moving Consumer Goods, Oils, Solvents and Internet Services.
The group is the largest read newspaper of India with its flagship Hindi daily newspaper, Dainik Bhaskar, and the Gujarati newspaper, Divya Bhaskar. The group also published a lifestyle magazine in Hindi titled ‘Aha Zindgi’.