Dainik Bhaskar Group announced the biggest ever scholarship program ‘Bhaskar Genius Scholarships 2011 across 8 states – Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, Chandigarh, Punjab, Haryana and Himachal Pradesh. The scholarship is open for students in Class I to XII. The prize money available for distribution is Rs 1 Crore +, making the event even more rewarding. This is the second year of the Scholarship Award. In 2010 , in the first year ‘Bhaskar Genius Scholarship’ was launched in Madhya Pradesh and Chhattisgarh, where more than 23000 students participated across 58 cities in the 63 Examination centers competing for 25 Lac worth of scholarships.
Jayent Mishra, National Activation Head, DB Activation of Dainik Bhaskar Group said “India is a young nation with youth and children constituting 70 percent of India’s population and they are the greatest assets of the country for its bright future. India promises to be a cache of energy and talent. Identifying young talent amongst school going students and encouraging them is probably the most positive contribution to the nation. The main objective of this initiative is to encourage, motivate young minds, to stand solidly behind the ‘future’, to ‘stir the embers’ and kindle the ‘fire’- in them. The vision is to see the little buds of India turning into the rising stars of tomorrow. This thought forms the foundation of Dainik Bhaskar group’s initiative “Bhaskar Genius Scholarship’. We are very happy that ‘Parle G’ has come on board as the presenting sponsor for this initiative”.
Partnering with Dainik Bhaskar Group in this ambitious venture, Parle products Ltd.’s General Manager Marketing, Pravin Kulkarnii said; “Parle G has always worked towards all around development of children. Children are the core audience/consumer of the Brand. It is the love and affection of these children, who have patronized our Brand, which has made Parle G the World’s Largest Selling Biscuit Brand. We are happy to have got the opportunity to associate with one of India’s largest media groups in reaching out to children across 8 States. This is our way of thanking them and bringing out the genius amongst children.”
The award is supported Parle –G, the Process Advisors & Official Tabulators for the awards is Ernst & Young Pvt Ltd – the global leader in the advisory services, web partner – I Media Corporate Limited, Technology Partner – Netlinx and the event managed by DB Activation. The registration for this scholarship will be open from February 10, 2011 till March 31, 2011 .