Dainik Bhaskar started Bhaskar Utsav Punjab on 12th December, a celebration of its success in Punjab. As per recently releases IRS 10 Q3, Dainik Bhaskar is the only leading Hindi newspaper which has shown a growth. The readers in the region have restated their faith and trust on the title. It is collectively the largest read Hindi Daily in the towns of Ludhiana, Jalandhar and Amritsar with 4.74 lac readers, which is 1.4 Lac more than its nearest competitor. And a clear Number 2 in overall state reflecting the impeccable connect that has been created between Dainik Bhaskar and the people of Punjab.
Dainik Bhaskar; Punjab owes its remarkable success to the readers of the area. To celebrate its success- Bhaskar Utsav a multi event celebration has started on 12th December which will culminate on 31st December, 2010. Ashu Phakey, COO, Dainik Bhaskar said “The success of Dainik Bhaskar is really the success of the editorial understanding of the sentiments and needs of the people of Punjab. It’s basis their deep understanding that Bhaskar celebration has been conceived as a complete event for all age groups and socio-economic strata of Punjab. It is our way to share and cherish with the readers the glory of Punjab’s rich heritage and culture. The entertainment – a festive treat has been organized across Punjab, for the people. We are grateful to the people of this region for their love and appreciation towards Dainik Bhaskar.”
The event “Bhaskar Utsav” kicked off in Ludhiana with a big bang on 12th December with the biggest Musical Night experienced by people in the city within the last decade, where Akshay Kumar and Katrina Khaif stole millions of hearts. The upcoming event in Bhaskar Utsav will include a cross section of events like Music Concerts, Celeb Talk shows, Focus- a women centric event, Power meets with industry , Politicians and influencers of the state on ‘Vision for Punjab’ and some interesting events involving children across cities.