Dainik Bhaskar announces Dry Ideas contest to promote Dry Holi

Dainik Bhaskar, India’s leading Hindi daily announced the Dry Ideas creative contest for advertising agencies and amateurs. In its fourth consecutive year, the contest for the first time will be open to entries from amateurs from the creative field.

Part of Dainik Bhaskar’s water conservation campaign ‘Jal Satyagraha’, the contest aims to promote Dry Holi through thought-provoking and action oriented creative solutions in the print and radio medium. Every year, gallons of water are wasted while playing ‘Holi’ leading to the faster depletion of water resources across the country. The use of chemicals leads to pollution of water.

The contest intends to create awareness about water being a perishable-precious resource and the need of the hour to conserve every drop of it.

Said, Sanjeev Kotnala; VP BrandComm The contest has garnered immense appreciation and support from the industry during the past few years. Over 65 agencies participated in the contest last year with 250 creative submissions. Our whole focus is to make individuals take on a ZIDD to avoid using wet colours and chemicals and in the process help conserve water.

The contest starts accepting entries from 21st Jan 2009 . The last date for the entries will be February 16th, 2009. My Fm is the radio partner in this contest.

Leave a Reply