Dainik Bhaskar, as a group has always been known and recognised in the industry for its innovative ways. Holi being a major Indian festival, the group brought the festival alive with its readers by giving them their favorite newspaper perfumed with the fragrance of Kewda.
To make this special edition a success the edit team gave it the ambience and the production team ensured rich fragrance. More important the fact that this unique innovation captured 13 states all covered by Dainik Bhaskar Group with 40 lacs+ newspaper copies.
RD Bhatanagar, Chief Technology Officer, Dainik Bhaskar Group said that, “India as a country has an emotional reign of festivals celebrated in its purest traditional forms. The project was undertaken, as the readers in this country are extremely ethnocentric and crave for something that connects closely to their cultural sentiment yet is presented in an innovative way”
Adding to it, Kalpesh Yagnik, National Editor, Dainik Bhaskar Group said, “Holi is one of the most important festivals of every individual in the country. To make the edition capture ever essence of the festival we gave the newspaper the aromatic feel.