Dabur ,one of the fastest growing brands from the stables of leading Indian FMCG Company Dabur India Ltd, has announced its association with the Indian Cricket League (ICL) as the sponsor for the ICL Mumbai Team and the ‘Energy Partner’ for the upcoming ICL tournament, starting March 9th, 2008.
“We are delighted to join hands with ICL as both the Energy Partner for the tournament and the sponsor for the Mumbai Team. Glucose is a ready source of energy to fight tiredness, and so, a perfect partner for a high-paced, pulsating tournament as the ICL 20s Championship, and an energetic team like Mumbai Champs. We feel this association would help us build a better connect with the cricket-loving population across India, and further strengthen Dabur Glucose’s association with sports and sport events” V S Sitaram, Executive Director-Consumer Care Division, Dabur India Ltd, said.
As part of the partnership with ICL, Dabur Glucose will also felicitate players with the titles of ‘Dabur Glucose Most Energetic Player of the Match’ and ‘Dabur Glucose Most Energetic Player of the tournament’ awards.
“Cricket is a national obsession in India. The passion with which the sport is played and the new-age 20-20 format that has caught the imagination of Indians, is very compelling. We believe that Dabur Glucose’s partnership with energetic players like Brian Lara and a team like Mumbai Champs would take cricket’s popularity to a new high,” Mr. Sitaram added.
To be held between March 9th and April 8th, the tournament promises 30-days of non-stop pulsating cricket, which will be held across three cities – Hyderabad, Chandigarh and Gurgaon. Dabur Glucose-sponsored Mumbai Champs is led by legendary West Indies batsman Brain Lara as the captain. The other players in the team are Nathan Astle from New Zealand, South African batsman Johan Van der Wath, Tino Best from West Indies and the accurate Michel Kasprowicz. With promising all-rounder Robin Morris and Kiran Powar, and the in-form batsman Dheeraj Jadhav in its lineup, Dabur Glucose Mumbai Champs look all set to scale new highs in the Indian Cricket League.
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 120 years, Dabur today is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio today includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages and Anmol for affordable personal care business.