Dabur rolls out Real Apple Nectar Brand

Dabur India Limited, the pioneer and undisputed leader in the packaged fruit juice market, has announced the launch of a new variant under its flagship brand Réal. The new variant – Réal Apple Nectar – is targeted towards families & comes in an attractive & convenient packaging, preserving the original goodness of fruit. The company also announced that two more variants of Réal juices and nectars would be launched within a fortnight.

The new Réal Apple Nectar would be available in both 200 ml and 1 litre tetrapacks, priced at Rs 15 and Rs 75 respectively. With the launch of Apple Nectar, Réal is now available in 12 delicious variants.

The new Réal Apple Nectar provides the Power of Fruit to the growing kid in today’s highly competitive environment along with a refreshing and invigorating experience. The new variant meets 50% of a child’s daily requirement of Vitamin C in one glass (200ml) & contains minerals like Iron & Calcium. Réal Apple Nectar provides goodness of the fruit & comes with NO Added Color and NO Preservatives – something that is most eagerly sought by mothers today.

“We are excited to launch our new variants this summer. Dabur has 125 years of expertise in developing breakthrough Ayurvedic and natural products and is putting concerted effort at expanding the Juices category by introducing new and innovative variants. We are sure that the new variant of Réal will definitely win consumer confidence, reasserting the market leadership positioning of the brand in the packaged fruit juices market.” said K. K. Chutani, Marketing Head-Foods, Dabur India Ltd.

Dabur India Ltd had pioneered the concept of packaged fruit juices in India with the introduction of Réal more than a decade ago. The past 12 years have seen Dabur introduce a range of innovative variants in the juice market, including several India-specific flavours to increase the popularity of packaged fruit juices. Today, Réal has a range of 12 exciting flavours and this large range helps cater different needs and occasions and has helped Réal maintain its dominant market share.

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