Dabur launches Real Burrst fruit beverage brand

Dabur India Limited, the pioneer and undisputed market leader in the packaged fruit juices market, has announced the launch of its all new light and refreshing fruit beverage- Real Burrst. Available in 4 exciting flavors–Mixed Fruit, Crispy Apple, Orange Bytez and Mango Mania, Real Burrst promises an experience that delivers refreshment through lightness of fresh fruits to you this summer.

Real Burrst is targeted towards consumers in the Indian cities and comes in an attractive tetra pack highlighting the ”Lite and Refreshing” qualities of fruits that it brings to you. All 4 variants will be made available in 1 liter and 200 ml packs priced at Rs. 65 and Rs. 15 respectively and shall be made available Pan-India

Announcing the launch of Real Burrst, Mr. K. K. Chutani, Marketing Head- Dabur Foods Division, Dabur India Ltd., said, “We all at Dabur are excited to launch Real Burrst, a light and refreshing fruit beverage this summer marking our foray into the fruit beverages market in a big way. It has always been our endeavor to bring something new to the Indian homes. Dabur has 125 years of expertise in developing breakthrough ayurvedic and natural products and is putting concerted effort at expanding the Foods business by introducing new and innovative products. Like our other products, we are sure that Real Burrst will deliver its promise of natural refreshment to our consumers and give them yet another best in quality and taste product.”

The Non-fizzy cool flavors from Real Burrst offer the ultimate refreshment to the consumers. One is sure to enjoy a sip of sweet and tangy flavor of orange bytez; also not forgetting to slurp and gulp the unique flavor of light blended mango, being offered by Real Burrst. Also Real Burrst’s mixed fruit and crispy apple variants are an amazing treat for the consumer to keep him/her light and refreshed whole – day – all – season and make him/her enjoy the fun-filled moments even during a hectic daily schedule.

The fruit beverages industry in India now stands at Rs 1100 crores and the market has grown at the rate of 30% where Dabur India, through the new launch Real Burrst, is looking at establishing a market share of 4-5% in next 2-3 years.

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