With a view to promote the upcoming mega event in a fun & musical way, ‘Shera‘ – the mascot for Commonwealth Games 2010 – visited 92.7 BIG FM, radio arm of Reliance Broadcast Network Limited.
With Shera, the most visible face of the Commonwealth Games 2010 Delhi, the promotional activity was undertaken to channelize the excitement and extend the values of the Games to 92.7 BIG FM’s listeners across the country. At the 92.7 BIG FM office, Shera also met lucky listeners and entertained them with his dance gimmicks. He twisted & turned to the CWG anthem ‘Jiyo Utho Badho Jeeto’ composed by music maestro AR Rahman & Indian rock band Euphoria.
Speaking on the occasion, Soumen Choudhury, Business Head- Radio said, “With India and Delhi all set to create history with CWG 2010, 92.7 BIG FM is delighted to welcome Shera. It’s a great opportunity where we can reach out to our listeners with their favorite role model to promote the fun times ahead.”
The Commonwealth Games 2010 in New Delhi will be India’s first major international sports event after the 1982 Asian Games .