Criesse Communications, a year old PR agency headed by Gitika Taraporewala, has been appointed as PR counsel to Franklin Covey South Asia and also to Vishesh Films for their next three movies – Raaz, The Mystery Continues, Jashn and a third yet to be named film based on the floods of 26/11.
Gitika has over 12 years of international experience in the field of Public Relations and Corporate Communications has previously worked with leading agencies Ogivy PR and FCB Ulka, on prestigious accounts such as Foster’s India, Taj Group of Hotels, Britannia, KPMG in India and then operationally led the Nokia Regional Account, Ogilvy PR’s largest account across Asia, based in Singapore. She has also worked on PR projects for Gateway, IBM and several others. She’s been part of the prestigious Ogilvy 50, a network of the most promising young PR professionals across the Ogilvy PR globe. Gitika started Criesse in Singapore and offered PR counsel to Kodak, Essential Living and Prasad in Asia and the US.
In India, Criesse began with an offer to represent India’s leading afternooner, MiD DAY as their PR counsel. Since then the fast growing agency also represented Radio One, Hokey Pokey Ice Creams, Media e2e, Barry Callebaut, Vie Lounge, Trafalgar Chowk, and also managed PR for debuting Director Kunal Deshmukh for his film Jannat.
Says Gitika Taraporewala, Managing Partner Criesse Communications, “It’s an honour to be charged with the responsibility for representing such stellar brands and people. As an agency Criesse is focussed on delighting the client by delivering the best possible results in alignment with their business goals. Our growth, is purely based on word of mouth recommendations from happy clients, and is a testament to the service we provide.”
Criesse Communications will be managing the visits of David Rock, Author of Quiet Leadership and head of RCS, the global leader in training Executive Coaches, in December 07, as well as that of Dr. Stephen Covey, author of bestselling book “7 habits of Highly Efective People” and co-founder of Franklin Covey, in January 09. Criesse will also be planning and implementing the publicity for the next three Vishesh Film Productions.