New Delhi:Vdopia, the leading online and mobile video monetization company and CricketNirvana.com, the exclusive online destination for LIVE cricket action for all Indian International cricket played domestically entered into an exclusive online video monetization agreement.
CricketNirvana.com, the dedicated cricket portal of Nimbus Communications Ltd., successfully delivered live streaming coverage of the highly popular India-Australia 7 match ODI Series—Hero Honda Cup. For the next five months, Indian Cricket Team has a packed schedule and the portal along with Vdopia has geared up to provide cricket fans with free premium content while providing leading brands the best media platform to reach their target audience.
“Our partnership with Vdopia is a combination of the best cricket coverage with world class technology. Vdopia Ads are complimenting the TV Campaigns and are now a must buy for marketers. We provide brands a unique opportunity to leverage the biggest online video platform right now and take advantage of the ongoing cricket fever.” said Sumit Luthra, VP – New Media, Nimbus Communications Ltd.
Recently Vdopia raised USD 4 Million from Nexus Venture Partners, which the company will invest to further drive its growth. Vdopia recently launched V-Live – the most comprehensive and innovative ad insertion solution for live online video streams in India. The V-Live technology allows dynamic and targeted ad insertion in all live online video streams. Vdopia’s innovative live stream ad insertion technology is designed to deliver relevant and contextual advertisements in any live stream online and provides an easy way for digital content owners to monetize live content.
With this innovation, Vdopia has changed the rules of the game by enabling a new avenue for media companies to earn more money while delivering the best content online. “This technology can completely change the online video viewing and is the best solution for live event telecasts, TV channels and has an incremental potential of monetization for the Publishers,” said Srikanth Kakani, co-founder, Vdopia.
“We are pleased to work with CricketNirvana.com, the leading cricket portal with premium live cricket content. Through this tie up, we are looking forward to provide brand advertisers unique opportunity to reach the cricket crazy online audience. We have seen huge traction and great response from viewers as well as advertisers during the India – Australia ODI series. We believe live streaming of premium content on the internet is the growth forward.” commented Saurabh Bhatia, Chief Business Officer, Vdopia.
Online Video advertising in India is growing at 300 percent led by Vdopia. The online video market, growing at the fastest rate compared to other forms of content online, provides a huge opportunity for brands to effectively reach and engage their target audience. With unique advantages of online video available on demand over the Internet, content owners will leverage the medium to complement and add to their existing revenue streams. Vdopia works with the world’s leading brands as a transparent partner and has been providing them great value through its different innovations. As online video consumption and ad spending continue to rise rapidly, Internet is now the undisputed future of video.