New Delhi: India is a country of 1.1 billion people of which 300 million read magazines across English and 15 other National languages. The 5 million Indian Diaspora are always looking to connect back to their roots in India and to know the latest news and events as they happen from countries far and wide. This is the reason Diamond Magazines chose Magzter to publish the No. 1 sports lifestyle magazine “Cricket Today” to global audience.
Cricket Today has been ranked as the No. 1 sports magazine and the 6th most read English publication with the readership of approx 29 lacs. It is not just a sports magazine, it is the most stylish and sleek lifestyle magazine which caters to the upwardly mobile youth. Cricket Today is a monthly magazine directed at contemporary Indian men, exploring and stimulating their interests, their passions, and their curiosities for sports and especially Cricket. Our edit team has long been known for their compelling writing, great pictures and impressive layouts.Cricket today covers all the aspects from business to politics, bollywood to fashion, fitness to relationship, travel to money and gadgets to automobiles, all produced in a style that seeks to inform, enlighten and entertain. It is the most happening magazine and is now available on apple and android through Magzter.
Magzter Inc., based in New York, has created a global digital magazine store called MagzterTM which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don’t have these devices. It is a boon to readers and publishers alike and allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content that may not be available on the print versions.
The Magzter platform was launched for the iPad on June 16, 2011 and within a day has reached the #1 Top Grossing App in the News Category in India surpassing the many big and established apps.
The Android version of Magzter which was launched on June 23, 2011 works on all Android 3.0 devices like Samsung Galaxy Tab, Motorola Xoom, Dell Streak, LG Optimus, among many others who use the Android OS.
With this initial success and cool user features like Facebook login, in-app purchasing, etc. Magzter is now on its way to the rest of the world to enable magazines worldwide to be able to easily publish their magazines and for users to find a plethora of magazines to choose from and to enjoy reading and archiving.
Readers can also read old issues by paying for them individually. Magzter also lets you subscribe to magazines, buy old issues, download and read magazines in off line mode so that you can read on the move where there is no internet.
Through Magzter, Cricket Today will make their magazines available across all major mobile platforms starting with Apple and Android and looking to soon launch Magzter for Blackberry Playbook, Windows Mobile, Symbian and Samsung’s new BADA platforms.
“As a technology intensive application, MagzterTM is built in a way that enables publishers to manage their magazines in a seamless manner across multiple devices. It operates a simple self-serve online uploading platform where publishers can handle pricing, issue release, sales reports and much more in a quick and efficient way” said Vijayakumar Radhakrishnan, Co-founder and CTO.
Publishers looking to increase revenue can turn to Magzter for an effective digital distribution channel, getting their publications in front of potential buyers without the hassle of printing and physical distribution. One of the most attractive features is the low time-to-market capability and the ability to gain global distribution at almost zero additional cost. The Magzter platform also provides publishers with sales reports so you can track your progress and success and also add on to your circulation numbers in order to earn more from advertisers.
“With the launch of MagzterTM, we’ve released a game-changing technology that recreates the way magazines are published and read. Magzter completely reproduces the comfort of the traditional reading experience, while still bringing the modern benefits of the digital platform” said Girish Ramdas, Co-founder and CEO.
“This will redefine way people read and subscribe to magazines. It will also be a great tool for advertisers to reach new customers with rich media and video ads” said C.R. Venkatesh, Co-founder “The top publishers in the Indian market readily understood the value and potential of Magzter to bring them more revenues and reach globally and signed up but this is only the beginning, we are in advanced discussions with many more publishing groups in India and South East Asia who will be signing up with us over the next few weeks” said the Head of Marketing and Sales for India and SE Asia, Srikanth Rajagopalan.