Cricket Star Appoints IPAN as PR Agency

Cricket Star, Lakhon mein ek, the first ever Cricket reality talent hunt in India,has announced the appointment of IPAN, which is a part of JWT group as its Public Relation agency. Emerging Media is gearing up for the launch of Cricket Star Series 2 in India and would be announcing the launch and opening of registrations shortly.

Manoj Badale, Chairman, Emerging Media says, “Cricket Star, the first ever Cricket reality show has changed the lives of the young passionate Cricketers who were the part of Cricket Star series I. Sukhvir Singh, the first Cricket Star is presently receiving coaching and training at Leicestershire County Cricket Club and playing matches, Dinesh Salunkhe the Man of the Series, is on his way to join Sukhvir at Leicester. We look forward to IPAN partnering with us in positioning the brand Cricket Star and communicating its unique values within the media and the target group.” “We are delighted to have been chosen as the Public Relation agency for Brand Cricket Star. This initiative is going to be very exciting for us as we would be involved in building the brand”, says Radhika Shahpoorjee, Vice President, IPAN.

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