Cricinfo has announced that it has tied up with Myntra.com, an online platform for personalized merchandize, to offer cricket merchandise. Through the customized Cricinfo – Myntra portal, cricket enthusiasts will have the opportunity to display their enthusiasm and liking for their favourite cricketers and cricketing teams by choosing a customized T-shirt, mug, mouse pad or poster.
Cricket fanaticism is perhaps at its peak with the recently concluded IPL series. To help cricket fans express their feeling towards the game and its players, the Cricinfo – Myntra portal offers a range of ideas. Caricatures of famous cricketing stars are up for grabs across the range of merchandise besides an innovative series on quotes – famous and witty quotes by cricketers, right on a T-shirt or a coffee mug. The more creative lot can also get their own cricket quote or image printed on the merchandise.
Cricinfo and Myntra have planned some exciting additions to this portal, keeping in mind the interests of cricket supporters. Together, they aim to provide cricket fans a simple, fun and easy way to express their support via creative merchandise.
“Cricinfo has always been the numero uno website for all things cricket. This tie-up however takes our association with cricket fans to the next level by having us help them in their self-expression of their appreciation for the game. This is a unique, dream-come-true opportunity to the true cricket fan – customized merchandise to proclaim his/ her liking for the iconic game and its players” said Premdeep Gangadharan, Senior General Manager – Marketing, Cricinfo.
“These designs and products are developed exclusively for cricket lovers. It’s perfect if you would like to have some fun/ add the fun element while enjoying the game with friends” added Mukesh Bansal, CEO of Myntra.