SIRIUS Satellite Radio (NASDAQ:SIRI) has announced that famed broadcaster and legendary radio personality Bruce Morrow, known to his legion of fans as ‘Cousin Brucie,’ has renewed an exclusive multi-year deal with the satellite broadcaster. The deal demonstrates the company’s ongoing commitment to playing Oldies music from the 50s and 60s, and makes SIRIUS the only radio outlet where listeners can hear ‘Cousin Brucie.’
Brucie will continue to host Cousin Brucie’s Saturday Night Party, a show that he launched in 1958 on New York radio. The show airs Saturdays from 8 pm to 12 midnight ET on SIRIUS’ 60s Vibrations channel 6. He will also host Rockin’ with the Cuz, Wednesdays from 5 pm to 9 pm ET, also on 60s Vibrations. Both shows will feature Brucie’s playlist from three decades of music with listener dedications, phone calls and e-mails.
Brucie’s presence will increase on SIRIUS with special live broadcasts from events in New York City and The Rock and Roll Hall of Fame throughout the year. Brucie will also host Cousin Brucie’s Music and Memories, mini-audio documentaries airing throughout the day on 60s Vibrations and SIRIUS Gold channel 5, in which Brucie will discuss the music and events of the early days of rock and roll. Brucie will also host the New York Minute on the SIRIUS New York traffic channel where he will highlight local New York events and fun facts.
“Cousin Brucie has been a beloved icon in the hearts of music fans and a staple on their radio dial for over four generations,” said Scott Greenstein, President, Entertainment and Sports, SIRIUS. “He is a trusted authority and the definitive voice of the Oldies music from the 50s and 60s. SIRIUS is thrilled to continue bringing Brucie’s talents to his devoted national audience and future generations of music fans.”
“I have made the choice to continue my career at SIRIUS because of the creative freedom I have been given and the opportunity to continue to grow, and because of SIRIUS’ commitment to the genre,” said Cousin Brucie. “SIRIUS allows me to reach my entire national audience. I am thrilled to be a part of the future of radio.”
Cousin Brucie’s new book, Doo Wop: The Music, The Times, The Era (Sterling), will be published in November. The book is a comprehensive history of the distinctive Doo Wop music genre in the 1950s.
Brooklyn-born Bruce Morrow joined SIRIUS following the June 3, 2005 demise of the local oldies station in New York, where he had been one of the city’s most popular on-air hosts since 1984. Brucie has been a mainstay of New York hit radio for more than 40 years, prior to 1984 he held on-air positions at New York radio stations. He also hosted the nationally syndicated Cruisin’ America radio program on the CBS Radio network and is well known for his role as the magician in the 1987 film Dirty Dancing, for which he was also the music consultant. Brucie has also been inducted into the Broadcast and Cable Hall of Fame, Radio Hall of Fame, NAB Hall of Fame, NY State Broadcasters Hall of Fame and has an exhibit in the Rock and Roll Hall of Fame.