Court restrains Emami from airing oil ad featuring Big B

New Delhi: The Delhi High Court Monday
restrained ayurvedic oil maker Emami Ltd. from airing a TV commercial of
its “Navratan” oil featuring Bollywood star Amitabh Bachchan.

order was issued on the plea of another oil manufacturer G.K. Burman
Herbal (India) Pvt Ltd. alleging that Emami’s commercial degraded its

Justice Manmohan Singh in an ex-parte interim order directed Emami to stop all forms of the TV commercial.

Herbal sought permanent injunction on “circulating, distributing,
telecasting, broadcasting and advertising” any material defaming or
maligning its product.

The petitioner alleged that Emami
“knowingly and fraudulently” made the advertisement to harm the goodwill
and reputation which they earned in the last 25 years.

“The sole
motive of Emami is to drive out healthy competition from the market and
to make illegal and unlawful gains,” alleged the petitioner.

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