comScore, Inc. , a leader in measuring the digital world, has released its latest report on Web usage in Malaysia. The report includes a ranking of the most visited Internet properties and top visited local-based properties, based on the comScore World Metrix service. In June 2009, 9.3 million people in Malaysia age 15 and older accessed the Internet from home and work locations, with each consuming an average of 1,066 pages of content and spending nearly 14 hours online during the month.
“As the Internet market in Malaysia continues to grow, so does the amount of time the average Malaysian spends online,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The growth in the Internet is providing new opportunities for marketers to capture the attention of their audience and new opportunities for businesses to interact with their customers. Understanding the demographic composition of these audiences, their online behaviors and other competitive intelligence will enable these businesses to employ effective digital marketing strategies and to outperform the competition.”
A look at the top Malaysian sites in June revealed that Maybank2U.com led as the most visited local site with more than 1 million visitors, reaching nearly 12 percent of all Malaysians online. Mudah.my followed with slightly more than 1 million visitors who averaged 46 minutes on the site during the month, making it the most engaging site of the top 10 Malaysian properties.
“comScore’s findings confirm Maybank2u.com’s position as Malaysia’s most popular Internet banking destination and local site,” said Lim Hong Tat, senior executive vice president and head of consumer banking, Maybank. “The online channel continues to play a crucial role in our strategy as we strive to provide customers with the best online banking solutions and technologies to enhance their online experience and increase convenience.”
AirAsia.com was the #3 most visited local property, reaching 9 percent of the online population. News sites were also prevalent in the rankings with several properties, including Star Publications, Utusan.com.my, Bharian.com.my, and Malaysiakini.com, all garnering a substantial number of visitors.
“Capturing and maintaining the attention of users is vital to our success as engagement continues to be an increasingly important metric in the digital space,” said Shylendra Nathan, general manager of Mudah. “As the largest classifieds site, our ability to connect individuals across Malaysia provides an organic level of growth that has propelled Mudah onto the screen of more than one million Internet users.”
An analysis of the top overall properties in the country shows that Google Sites ranked as the most visited Internet property in Malaysia with 7.1 million visitors in June 2009, reaching nearly 76 percent of the online population. Yahoo! Sites ranked second with 6.4 million visitors (69 percent reach), followed by Microsoft Sites with 4.7 million visitors (50 percent reach).
Social networking sites also made an appearance in the ranking, with Friendster capturing the #4 position with 3.2 million visitors and Facebook.com following closely behind with 3.1 million visitors.