Hong Kong : comScore, Inc. has released its first report on Web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share of visitors’ time online. Yahoo! Sites reigned as the most visited Web property in August, while Instant Messenger sites captured the largest share of visitors’ minutes, accounting for nearly 16 percent of time spent online in Hong Kong.
“An average Hong Kong Internet user spends more than 25 hours online per month, making it one of the most engaged Internet markets globally,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region.”Although Hong Kong is a smaller Internet market in Asia, its highly engaged and affluent audience makes it especially valuable to advertisers and publishers.”
Online communications, entertainment and social networking occupied the highest share of Hong Kong Internet users’ attention in August. Instant Messengers accounted for the highest share of minutes spent online at 16 percent, or approximately twice the share of time spent among the Asia-Pacific region as a whole. Internet users in Hong Kong also spent nearly 11 percent of their online time on Entertainment sites, led by YouTube.com and TVB.com, while Social Networking sites captured almost 8 percent of their time, led by Facebook.com. Hong Kong’s lively business and finance-focused economy resulted in Internet users spending close to 5 percent of their time on business / finance sites, more than double the region’s share of time in the category.
In August, nearly 4 million people in Hong Kong age 15+ accessed the Internet from their home or work computers. Yahoo! Sites ranked as the most visited Internet property with 3.1 million visitors, reaching 80 percent of the online population in Hong Kong. Microsoft Sites ranked second with 2.6 million visitors, followed by Google Sites with 2.5 million visitors and Facebook.com with 2.1 million visitors.
Community forum site Discuss.com.hk was the most visited local site with 1.5 million visitors, followed by Uwants Sites with 1.4 million visitors. TV Broadcaster Television Broadcasts Limited, which includes TVB.com, ranked as the 8th most visited site with 1.1 million visitors, while PCCW IMS Limited ranked 11th reaching 20 percent of Hong Kong’s Internet population.