Singapore : comScore, Inc., a leader in measuring the digital world, today announced that Joe Nguyen, vice president of sales for Southeast Asia, has been elected to the inaugural Leadership Council of the Interactive Advertising Bureau (IAB) Southeast Asia: Singapore Chapter. Recently formed in June 2009, the IAB Singapore Chapter was created to raise the profile of the digital industry and promote the investment in interactive advertising across Singapore and Southeast Asia. The role of the Leadership Council is to guide the strategic direction of the IAB based on the views and recommendations of its members.
“The formation of the IAB Singapore Chapter and its Leadership Council underscores the growing importance and strength of the digital advertising industry in Singapore and throughout the region,” said Ken Mandel, vice-president and managing director of Yahoo! Southeast Asia, and Chairman of the IAB Leadership Council. “The Council will play a critical role in guiding the organization toward goals that enhance the digital industry and benefit our members as we strive to increase digital ad spend within the region.”
comScore will join several other industry-leading organizations on the Leadership Council including, Yahoo! Southeast Asia, Google Southeast Asia, Third Space Asia, Singapore Press Holdings, Digital Direction, Singtel Digital Media, Mediacorp and ADMAX Network.
Mr. Nguyen of comScore added, “As a member of the IAB Singapore Leadership Council, comScore is committed to the advancement of the digital marketing by providing industry stakeholders with trusted metrics that will deliver greater transparency, enhanced media accountability, and a platform for marketers to improve their digital performance.”