comScore launches AdEffx Campaign Essentials in Asia Pacific

Singapore: comScore, Inc. has announced the availability of AdEffx Campaign Essentials in Asia Pacific markets, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.

The service features an interactive dashboard with several highly sought functions for digital media planning and evaluation, including daily reporting of campaign demographics and traditional post-buy metrics such as Reach / Frequency and GRPs.

comScore AdEffx Campaign Essentials was first introduced in 2009 to the United States, and today is also available in Europe, Canada and Latin America. The recent acquisition of AdXpose, a U.S.-based leader in campaign verification, optimization and brand safety, further enhances comScore’s Campaign Essentials offering by enabling the development of a truly comprehensive, end-to-end validation solution. Campaign Essentials and the AdXpose offerings are currently both available in markets across the Asia Pacific region, providing marketers, agencies and publishers with the ability to leverage key synergistic benefits of the solutions.

“comScore Campaign Essentials was able to tell us precisely which audiences were exposed to ads through our campaign,” said Masako Wakana, Associate Director, Brand Contact, Starcom Worldwide Japan. “This visibility into the actual delivery of ads will bring valuable optimization to the media planning process.”

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