comScore, Inc. , a leader in measuring the digital world, has announced the appointment of Joe Nguyen as vice president of sales for Southeast Asia, effective today. Mr. Nguyen will be responsible for new business development and expanding sales of comScore products and services throughout the Southeast Asia region.
Mr. Nguyen brings to comScore more than 15 years of sales experience in the Asia-Pacific region and is an active thought leader in the industry, regularly speaking at conferences and holding a seat on the Advisory Board of ad:tech Singapore. He is a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based audience measurement and site-side analytics. Mr. Nguyen is fluent in English, Vietnamese, and German, and proficient in Mandarin Chinese.
Most recently, Mr. Nguyen served as regional manager of Southeast Asia for Omniture where he successfully delivered Omniture product suites across various industries, including the media, telecommunications and financial service sectors. Prior to Omniture, Mr. Nguyen served as director of global e-commerce with Millennium & Copthorne Hotels, growing online global sales in 2007 by 50 percent. Mr. Nguyen also served as chief operating officer at Web development agency Open World Ltd., where he began as business development director before advancing to oversee operations and strategic development for the company. Before Open World Ltd., Mr. Nguyen served as director of technology and strategic development at Interactive Audience Measurement Asia Ltd., an Internet audience measurement research firm focused on the Asia region. Mr. Nguyen has also served in sales and marketing roles at Discovery Channel Asia, Inc. and at Technology Parks Marketing Services Pte Ltd., a subsidiary of the Singapore Government’s Jurong Town Corporation.
Mr. Nguyen holds a BSE in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.
Will Hodgman, comScore executive vice president with responsibility for Asia Pacific, said, “We are excited to have Joe join comScore and are eager to utilize his extensive and successful business development experience to further grow our business in Southeast Asia. Joe’s wealth of industry knowledge and deep knowledge of local markets will be a valuable asset to comScore, and is yet another example of the commitment and focus that comScore brings to the region.”