Communicate2, India’s leading contextual advertising firm in collaboration with Internet & Mobile Association of India (IAMAI) has announced that it will organized a roundtable that will focus on how web analytics could be used to improve efficiency of online advertising spends. The event is scheduled for 7.00 pm on Friday, 17th April at Peninsula Corporate Park, Lower Parel, Mumbai. The conference titled: Advantage Web Analytics will see industry gurus from various verticals share the platform.
The panelists include Amit Madhan from ICICI Lombard, India’s leading general insurance company; Piyush Bhargav from Quikr, a popular online classifieds website; Narasimha Jayakumar & Amit Singh from Google and Vivek Bharagava & Reema Thakur from Communicate 2.
In the current economic down turn, marketing managers are expected to focus more on ROI than they ever did. Every rupee spent will have to be accounted for. And to maximize ROI one needs to understand the relationship between marketing goals, the measures within digital business and its key drivers. This first of its kind roundtable in India is focused towards addressing such issues to shed light on how the Sales, Marketing, Channel & IT Managers of today can optimally use web analytics to gain access not only to insightful information but also to actionable data.
“Analytics is the overall traffic calculation of a website, micro-site or landing page, where the primary aim is to evaluate the results gained. By using Web Analytics, we take advantage of the fact that every activity on the internet can be measured and every rupee spent can be tracked. By understanding consumer behavior, you will be able make informed decisions as to which strategy to put into use. Thus analytics empowers you to employ your data to become profitable,” says Mr. Vivek Bhargava, Founder and Managing Director, Communicate 2.
“It has been our main objective behind this series of roundtables to generate awareness about the best methods and opportunities within a medium that can help a business expand in a cost-effective manner. We believe that analytics is an important way in which a company can achieve measureable results that are critical to profitable business,” said Dr. Subho Ray, President, IAMAI.
Communicate2, the first Google Authorized Analytics Consultant (GAAC) in India is also an industry veteran with over 11 years of cutting edge experience in web development & online marketing. It endeavors to remove advertising as an expense from the Profit and Loss Accounts and replace the same with the term Cost of Sale. Communicate2’s clientele features the likes of ICICI Lombard, Kingfisher Airlines, LIC Housing Finance, Shine.com, ICICI Bank, Metro Shoes, Bajaj Allianz, ICICI Prudential, Raymond, Kotak Mahindra Bank, to name a few.