Cogent Elliot has won the creative mandate of Triumph Motorcycles following a four-way pitch.
The appointment precedes the launch of a new model, Thunderbird. The motorbike will be launched in the summer in all Triumph’s international markets.
Triumph director-Sales and Marketing Paul Stroud said, “Their combination of brand and customer insight, strategic planning, creative excellence and breadth of offer, along with their comprehensive experience of global launch planning, makes them the perfect partner for us at this exciting time.”
Cogent Elliot handles country-specific national and local advertising, literature, direct marketing, digital, deal sales support and POS material, press packs and launch planning.
The creative agency also will develop specific launch support materials for distributors and dealers across the world, including window vinyls, posters and table toppers.
Source: Bombay Adclub