Continuing its No. 1 ranking in total minutes for the 11th month in a row, the CNN Digital Network maintained the top spot among all News and Information properties. May also was a record-setting month for CNN.com in terms of international traffic as well as the number of online video streams served.
According to Nielsen Online, CNN Digital Network generated 1.3 billion gross usage minutes in May, establishing a powerful lead among other News and Information properties and finishing ahead of MSNBC Digital and the Weather Channel. With access to a variety of multimedia storytelling formats, including articles, video, photo galleries, interactives and user-generated content, more people spent more time on CNN.com than any other news and information site.
In May, CNN.com kept its global users informed of the latest developments surrounding two devastating natural disasters: the cyclone in Myanmar and the earthquake in China. During the month, Myanmar-related coverage generated more than 12.5 million page views; while reporting about the earthquake in China and the tens of thousands it affected received 9.9 million page views. (Source: Omniture SiteCatalyst, U.S. and International editions combined). CNN.com’s reporting on these tragic events yielded record traffic for its international edition.
Setting a record for its highest month ever, CNN.com served 116.7 million video streams, including nearly 4 million live streams from CNN.com Live, the network’s live, multi-stream video news service. These numbers also reflect strong growth for the international edition of CNN.com, where video usage is up 250 percent compared to this time last year. The Democratic National Committee rules meeting on May 5 regarding the fate of Florida and Michigan delegates and the Democratic primaries on May 31 for Indiana and North Carolina yielded the strongest days for CNN.com Live. (Source: Omniture SiteCatalyst, U.S. and International editions combined).
As a key component of CNN’s dedicated “Issue #1” coverage of the economy, CNNMoney.com– CNN’s exclusive business site and the online home of Fortune, Money and FSB: Fortune Small Business magazines – is up 16 percent year-to-date in total minutes versus the same period last year. It has also grown its unique visitor base by 20 percent year-to-date versus the same period last year according to Nielsen Online.
According to Nielsen Mobile, CNN Mobile remains the No. 1 mobile Internet news provider taking the top ranking for the 19th month in a row, with 8.2 million unique visitors.
CNN.com is the world’s No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and three EPpy awards.