CNN partners Facebook to offer uniquely social experience for their audiences

CNN, the world’s most trusted source of news and information for the
2012 U.S. presidential campaign, and Facebook have partnered to offer an
interactive and uniquely social experience for CNN’s on-air, mobile and
online audiences and Facebook’s millions of users. .

In this partnership, Facebook and CNN are teaming up to take the pulse
of the American electorate and amplify the voices of the social site’s
users as they share their thoughts and feelings on candidates and
critical issues facing the country ahead of Election Day on November 6
this year. This innovative multi-platform partnership will include:

Facebook and CNN will launch an interactive, engaging “I’m Voting”
Facebook application. The app will enable people who use Facebook to
commit to voting and endorse specific candidates and issues. Commitments
to vote will be displayed on people’s Facebook timeline, news feed, and
real-time ticker.

The app which will be available in English and Spanish, will enable
people to share their commitment to vote and support of particular
issues or candidates with friends and will provide a way to see how many
of their own friends they’ve enlisted to support those issues or
candidates. These commitments will be visually displayed by U.S. state
on an interactive map.

The app will serve as a “second screen” for CNN’s America’s Choice 2012
political coverage. Via on-air, online and mobile segments, CNN
personalities will use the app to ask Facebook users the most important
questions driving the national dialogue and report on their answers.

Facebook and CNN will measure metrics about President Obama, Vice
President Biden, Mitt Romney, and the Republican vice presidential
candidate as soon as the running mate has been named. As the campaigns
progress, Facebook will report the aggregate amount of discussion
surrounding each candidate and CNN will drill down on specific
state-by-state analysis.

Facebook and CNN will survey voting-age users in key U.S. locations and
demographics around the Democratic and Republican National Conventions,
Presidential Debates, Election Day and other significant dates on the
political calendar. CNN’s editorial department will work with Facebook’s
research team to write the questions and publish the results on CNN,, and on the U.S. Politics on Facebook page, Facebook’s hub for
campaign 2012 information.

“We fundamentally changed the way people consume live event coverage
online, setting a record for the most-watched live video event in
Internet history, when we teamed up with Facebook for the 2009
Inauguration of President Obama,” said KC Estenson, SVP CNN Digital. “By
again harnessing the power of the Facebook platform and coupling it
with the best of our journalism, we will redefine how people engage in
the democratic process and advance the way a news organization covers a
national election.”

“This partnership doubles down on CNN’s mission to provide the most
engaging coverage of the 2012 election season,” said Sam Feist, CNN
Washington bureau chief. “CNN’s unparalleled political reporting
combined with Facebook’s social connectivity will empower more American
voters in this critical election season.”

“Each campaign cycle brings new technologies that enhance the way that
important connections between citizens and their elected representatives
are made. Though the mediums have changed, the critical linkages
between candidates and voters¬ remain,” said Joel Kaplan, Facebook Vice
President-U.S. Public Policy. “Innovations like Facebook can help
transform this informational experience into a social one for the
American people.”

“By allowing citizens to connect in an authentic and meaningful way with
presidential candidates and discuss critical issues facing the country,
we hope more voters than ever will get involved with issues that matter
most to them,” said Joe Lockhart, Facebook Vice President Corporate
Communications. “Facebook is pleased to partner with CNN on this
uniquely participatory experience.”

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