The latest Pan Asia Cross Media Survey (PAX) (2009 Q4 to 2010 Q3) sees CNN once again confirmed as the most watched international news channel amongst most senior business people throughout the region.
Each week, a million more affluent and influential viewers tune in to CNN than any other news or business channel.More Top Managers tune into CNN than any other international channel, on a daily, weekly and monthly basis . CNN is clearly the preferred channel for high income earners, whose personal monthly income reaches more than US$10K.
CNN (includes CNN.com plus CNNMoney.com) has maintained its leadership online, with 2.5 times more monthly Top Management visitors to CNN.com than to the next placed regional media site .
“We are absolutely delighted with these results which again vindicate the network’s ongoing investment in newsgathering and programming content. There is no better indication than the fact that in a single week, our Top Management audience is the equivalent of what it takes the next placed channel a whole month to acquire. When coupled with our monthly website reach, CNN’s pre-eminence as the region’s leading multi-platform news provider is unequivocal,” said William Hsu, Vice President, News Advertising Sales, CNN Asia Pacific.
PAX is a syndicated, cross-media survey conducted by Synovate, which measures TV viewing, print readership and website audience across 11 major markets in Asia Pacific, covering Australia (Sydney & Melbourne), Bangkok, Hong Kong, India (Delhi, Mumbai & Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei and Tokyo.