According to the latest TAM data, CNN-IBN is the clear No.1 in the English News genre. All the top 10 English news shows are from CNN-IBN. The top ten shows for the week include News 360, Living it Up, Going Viral and The Week That Wasn’t.
In fact, News 360, the channel’s 8 PM show has emerged as the No. 1 show in the genre. (Source: TAM, CS AB 15+, Wk 38, 0600-2400 Hrs, All Days, All India).
CNN-IBN has always been known for its balanced approach to journalism, credibility, thought leadership and keeping the viewers at the centre of its programming.
It is no surprise then that the channel has consistently been a leader in the genre with tremendous traction and loyalty amongst discerning viewers and especially amongst the youth.