CNN-IBN leads the English news genre in Q1,FY 2011-12

New Delhi : CNN-IBN has emerged as the No.1 English News Channel right through the First Quarter of Financial Year 2011-2012. In All India Market, CNN-IBN leads with a Market Share of 35%, followed by Time Now with 30%, NDTV 24×7 with a Market Share of 23%, Headlines Today with 10% and NewsX with a Market Share of 3%. (Source: TAM, CS M 15+, Market: All India, Period: 1st Apr-30th June’11, 0600-2400 hrs, All Days).

CNN-IBN also leads in 6 Metros during the First Quarter of FY 2011-12 with a Market Share of 37%, followed by Times Now with 30%, NDTV 24×7 with a Market Share of 19%, Headlines Today with 10% & NewsX with a Market Share of only 4% (Source: TAM, CS M 15+, Market: 6 Metros, Period: 01st April ‘11 – 30th June ‘11, 0600-2400 Hrs, All Days) With its credible, responsible and unprejudiced reporting, the channel has set considerable standards in English news television genre. During the months of April, May & June, CNN-IBN had telecast innovative programming that included a series of specials around the Cricket World Cup featuring 7 former World Champions. Owing to the in-depth & precise reporting by the channel, CNN-IBN also became the most watched English News Channel during the recent state elections.

Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, “CNN-IBN’s leadership during the first quarter of the current financial year has been possible because of the clutter breaking programming initiatives that we undertook during the months of April, May & June. Our programming during the World Cup with 7 former World Cup Champions or our programming during the recent 5-state elections has won us the viewer’s trust.”

Dilip Venkatraman, Chief Executive Officer, CNN-IBN said, “We are extremely proud of the fact that viewers chose CNN-IBN as their preferred English News channel in Q1 of FY 11-12. CNN-IBN has been a leader in setting standards in credible journalism and the latest TAM figures for the quarter only goes to reflect the true popularity of CNN-IBN.”

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