New Delhi:: CNN-IBN, IBN7 & IBN-Lokmat have partnered with avaniTV to make available the channels LIVE in vehicles on Indian roads. CNN-IBN has been the leader in the English news genre whereas IBN7 & IBN-Lokmat have been the most trusted source for Hindi & Marathi news audiences in the country. With this partnership, the channels would be available for viewers while on the move. This service promises to add a new dimension to the process of news delivery beyond Indian cable homes.
avaniTV Solutions Pvt. Ltd. has launched the in-car entertainment service with the help of its exclusive partnership with Verismo Networks Inc., a global Internet Protocol based interactive video platform designed for scalability and high performance capability. avaniTV has setup the head end and requisite infrastructure to downlink, encode and deliver the television channels inside the car.
To watch CNN-IBN, IBN7 & IBN-Lokmat on avaniTV, the customers have to install an LCD and an avaniTV Car Kit which can be purchased at car showrooms and at retail stores. The product is currently available in over 15 cities across the country and will be available in other major cities very soon.
Commenting on the uniqueness of the service offering, Dilip Venkatraman, CEO – CNN-IBN said, “The news consumption habits in India are changing and the audiences now believe in consuming news across various touch points even while being on the move. This product offering in partnership with avaniTV will only help in creating yet another touch point with our viewers.”
On the partnership, Prakash Bhalerao, Chairman of avaniTV Solutions Pvt. Ltd added that, “Our vision is to leverage advancements in mobile broadband telephony by empowering the customer to access entertainment wherever they are. We are happy to partner with Network18 and include India’s leading news channels CNN-IBN, IBN7 & IBN-Lokmat as a part of our offering to the viewers.”
CNN-IBN, IBN7 & IBN-Lokmat are currently available to viewers online through ‘Live TV’ on their respective web affiliates IBNLive.com, IBNKhabar.com & IBNLokamt.tv
Commenting on the partnership, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat added, “Technological advancements in content delivery have been a boon for the discerning Indian audience. With CNN-IBN, IBN7 & IBN-Lokmat now being made available LIVE while on the move, some television viewing habits are bound to change. We are happy to have created yet another touch point for our channels with the audiences.”
avaniTV has deployed robust and proven technology infrastructure to provide entertainment class experience. The offering includes content programming to suit on-the-go entertainment needs, fully interactive navigation system using the remote control.
Commenting on the uniqueness of the avaniTV offering Ishwar Jha Co-founder and CEO of avaniTV Solutions Pvt. Ltd. stated “avaniTV has put in place a robust and scalable technology, content programming, telecom relationship and business team who is committed to deliver entertainment class experience on the go. We are here to help our customers take the TV wherever they go.”