CNN Digital Network Bags top Nielsen Rankings

Maintaining its No. 1 ranking in total minutes for more than a year, the CNN Digital Network secured the top spot in the Current Events and Global News Category again for the month of July. (Source: Nielsen Online) Additionally, the CNN Digital Network stands as the No. 1 news site for video when ranked by total video streams according to Nielsen Online, VideoCensus.

According to Nielsen Online, CNN Digital Network generated 1.2 billion total minutes in July, leading the way among competing Current Events and Global News properties, with a 14 percent category share of online news. Additionally, the CNN Digital Network generated 1.4 billion page views for the month. (Source: Nielsen Online, U.S., Home and Work Panel)

In July, kept its global users informed with up-to-the-minute coverage of the California earthquake, while also reporting the latest developments surrounding hurricanes Bertha, Cristobal and Dolly. During the month, coverage of the California earthquake received more than 2.3 million page views; while hurricane-related coverage generated more than 2.2 million page views. (Source: Omniture SiteCatalyst, Global)

International traffic to experienced a 21 percent monthly increase in July versus June 2008. International growth coincided with news coverage of Sen. Barack Obama’s trip to Germany and the bombings in Ahmedabad, India. (Source: Omniture SiteCatalyst, Global)

The CNN Digital Network also claimed the No.1 spot among news sites ranked by total video streams in the current events and global news category. In July, the site served 95 million domestic video streams, solidifying the site’s total streams increase of 44 percent from January 2008 to July 2008.(Source: Nielsen Online, VideoCensus). Globally served 109.3 million videos throughout the month, with nearly 2.5 million from Live. (Source: Omniture SiteCatalyst, Global)

The highest streaming days for Live during the month can be attributed to several breaking news and special events, including the live, one-hour online special Black in America: Your Reaction anchored by special correspondent Soledad O’Brien; Democratic presidential candidate Barack Obama’s speech in Berlin; and the up-to-the-minute details on the earthquake in California. (Source: Omniture SiteCatalyst, Global)

Traffic to totaled nearly 9.6 million page views, and the user-generated content destination served 3 million videos and reached 2.1 million unique users during the month of July. (Source: Nelsen Online and Omniture SiteCatalyst, Global). Events and topics that drove the most participation in the community range from the on-going airline issues regarding delays and buyouts, the opening of the long awaited movie Dark Knight and a special assignment related to CNN’s Black in America documentary series.

CNN Mobile remains the No. 1 mobile Internet news provider with 8.1 million unique users, as it maintained its top ranking for the 21st month in a row (Source: Nielsen Mobile). Globally, CNN Mobile garnered 56.8 million page views for the month of July. (Source: Crisp Wireless, Domestic and Omninture SiteCatalyst, International).

Additionally, as a key component of CNN’s dedicated “Issue #1” coverage of the economy, – CNN’s exclusive business site and the online home of FORTUNE, MONEY and FSB: FORTUNE Small Business magazines – is up 33 percent year-to-date in total page views versus the same period last year. It has also grown its average unique visitor base by 22 percent year-to-date, according to Nielsen Online. (Jan-July 2007 average unique audience vs. Jan-July 2008 average unique audience). Also,’s international page views traffic is up 34 percent month-to-month with Asia Pacific and Western Europe driving the trend. (Source: Omniture SiteCatalyst, Global) is the world’s No. 1 destination for online and wireless news, garnering the greatest share among current events and global news sites. Launched in 1995, draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content.’s news video offering – both live and on-demand – is unparalleled on the Web.’s recent awards include an Edward R. Murrow award, a National Headliner award and three EPpy awards.

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