The CNN Digital Network in November scored its largest unique audience ever in its 11-year history and – with 32.8 million unique users – bested Yahoo! News and the MSNBC Digital Network to be the top Current Events and Global News site for the month, according to Nielsen Online.
CNN.com reaffirmed its position as the leading Internet site for news and information last July with the unveiling of an intuitive, integrated Web site that puts users within a click of the global, national and local news and information they find most relevant to them. This major overhaul featuring new and innovative story-telling paradigms and live and on-demand video free of charge has lured more and more dedicated users.
The CNN Digital Network has attracted more than 30 million unique users for the last four months, with its largest audience of 32.8 million unique users coming in November. For the month, Yahoo! News had 30.9 million unique users and the MSNBC Digital Network had 29.8 million unique users, according to Nielsen.
During November, the CNN Digital Network also retained its No. 1 position among all News and Information Category sites for total usage minutes for the fourth month in a row, ranking ahead of Internet stalwarts Wikipedia and the Weather Channel.
The network also registered more than 1 billion usage minutes for the month of November, far exceeding the 857 million minutes users spent on Wikipedia.com, the 747 million minutes spent on the Weather Channel and the 728 million minutes spent on Yahoo! News. For the third month in a row, CNN Digital topped 1 billion total usage minutes and remains the only News and Information site in Nielsen Online’s records to break 1 billion minutes in a single month.
CNN.com is the world’s No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content.
CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.