CNN cements commanding viewership lead against international news business channels in Asia Pacific

In an emphatic endorsement of CNN’s coverage of a remarkable news cycle in 2011, the latest Pan Asia Cross Media Survey (PAX) (2010 Q2 to 2011 Q1) shows that once again CNN has delivered a substantially larger audience than all other international news and business channels in the Asia Pacific region:

Each day 74% more viewers tune into CNN than the next placed channel (BBC World News) .CNN’s weekly and monthly audience totals are 65% and 56% greater than the next placed channel . CNN has 21% more viewers each week than the combination of CNBC and Bloomberg TV deliver over a whole month .

“We’re delighted with these results which once again demonstrate the strength and loyalty of our audience,” said William Hsu, Vice President, news advertising sales, Asia Pacific. “Our coverage on-air and online clearly resonates with this upscale demographic who embody the global interconnectivity which defines our age. At the same time, CNN’s on-going investment in programming and newsgathering continue to pay dividends. When taken alongside our digital numbers, this is a resounding success for everyone at the network.”

Online, CNN maintains the top position as the leading regional media website overall, with more than twice as many Top Managers visiting CNN** than BBC websites.CNN is generating 39% more out-of-home viewing than any other international channel, and more than twice as much as any sports channel. Forty-five percent more travellers watch CNN in hotels than any other international channel. CNN + CNN Money versus any BBC web sites; web portals and search engines excluded.

PAX is a syndicated, cross-media survey conducted by Synovate, which measures TV viewing, print readership and website audience across 11 major markets in Asia Pacific, covering Australia (Sydney & Melbourne), Bangkok, Hong Kong, India (Delhi, Mumbai & Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei and Tokyo.

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