As part of a month of unique programming from across Asia, CNN’s global viewers are invited to point their cameras at themselves and describe the world’s most culturally diverse and vibrant continent by simply completing the sentence “Asia is…” in a few short words.
CNN is asking people to answer the question from any perspective, be it personal, cultural, economic, sporting, political – or even gastronomic. Viewers can then upload the video to iReport, CNN’s user-generated news community, online at www.cnnireport.com/asiais or directly via the CNN international iPhone app. Selected iReport contributions will be featured in on-air promotions on CNN International, airing in November in more than 260 million households and hotel rooms in over 200 countries and territories worldwide.
The global initiative comes in the run-up to “November is Asia”, CNN’s special month of Asia-focused programming that delivers ongoing expansion of the network’s Asian coverage. Alongside a dynamic new Asian primetime schedule led by a new and game-changing news show hosted by CNN’s award-winning anchor Kristie Lu Stout, the network’s popular monthly series i-List will be visiting four Asian countries – Malaysia, South Korea, Japan and Indonesia – for in-depth, week-long investigations into how these countries are influencing and impacting our global world.