CNBC-TV18 ,Overdrive announce eleventh edition of the CNBC-TV18 Overdrive Awards

Mumbai :CNBC-TV18 and Overdrive have announced the eleventh edition of the CNBC-TV18 Overdrive Awards. The awards are aiming at the road ahead for the auto industry with increasing need for green technology and environment conservation.

With sustainability and environment conservation being the need of the hour, automobile manufacturers are under constant pressure to reduce the carbon footprint of their vehicles. CNBC-TV18 Overdrive Awards 2011 reiterated this need for green technology by bringing together all the industry stakeholders on a single platform and highlighting the road ahead for the Indian automobile sector.

Speaking on the occasion, Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ said, “”Over a period of 11 years, CNBC-TV18 Overdrive Awards has established a benchmark for automotive excellence within the industry. Each year, with the introduction of new award categories, the CNBC-TV18 Overdrive Awards seek to honour those conglomerates which have set an example in automotive engineering by striking a balance between customer satisfaction and environment conservation. Additionally, year on year, we have also awarded a special salutation to either an individual or an organization for their outstanding contribution to the country thereby felicitating their exemplary services. We hope that, through the medium of CNBC-TV18 Overdrive Awards, the winners as well as the nominees continue to set an example of technological advancement not only in India but globally. These awards are core to the DNA of CNBC-TV18 which has always saluted the excellence in business and leadership by honouring those who have taken India global.”

Adding further, Rajiv Sabharwal, Executive Director, ICICI Bank Ltd., said, “ICICI Bank Car loans has been an integral part of the Indian automobile sector and has played a pivotal role in the growth of the industry over more than a decade. There were several pioneering initiatives taken by the Bank, which enabled the industry in leapfrogging to high sales trajectory. Over the years the Bank has also been playing a significant role in supporting environment friendly initiatives, be it investments at concept stage or in terms of supporting a product by offering special financial packages suiting customer requirements .These initiatives are driven through the branding of ‘Go Green’, at the Bank. In line with the same, it was only appropriate to associate the theme of these awards with ‘Go-Green’.”

More so, Sirish Chandran, Editor, Overdrive said, “OVERDRIVE has represented the forefront of Indian automotive passion, adventure on wheels and the most definitive automotive testing and comparison tests. Our commitment to our role as the flag bearer for automotive publishing and content in the Indian market remains steadfast and as we complete 13 years in the business we renew our pledge to meet and exceed the expectations of the Indian enthusiast and to be unwaveringly honest in our evaluations of cars and motorcycles for the buyer. OVERDRIVE was the first to institute awards for Indian automotive excellence and today these awards are recognized as the most definitive, credible and coveted awards in the industry.”

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