CNBC-TV18 and Moneycontrol.com in a pioneering, exclusive editorial and marketing initiative in the news space have partnered with the Google owned online video sharing site YouTube to broadcast budget 2011 related programming on the site. In an arrangement with YouTube, CNBC-TV18 will stream the budget day feed live on its YouTube channel .
In addition, the special budget related programming on the TV channel, all through the month of February and March, will be made available as the same day of airing on its YouTube channel. CNBC-TV18, Moneycontrol and YouTube will jointly promote this initiative on their respective platforms.
Commenting on this partnership, Mr. Anil Uniyal, CEO of CNBC-TV18 & CNBC Awaaz, said “The Union Budget Day is one of the most important events on every Indian’s calendar and a critical event for the Indian economy. With the growing importance of emerging markets such as India, important financial events such as the Union Budget have mass appeal. We are happy that through this partnership we will be able to make our channel available additionally to the vast YouTube audience as well.”
Gautam Anand, Director Content Partnership, JAPAC Google, said “We are delighted to partner with CNBC-TV18, the leading business news channel to live stream the Union Budget 2011 on YouTube. This is in continuation to our effort to provide Indian users a wide range of content and quality programming around important events such as the Union Budget.”
The livestream will be only available to users in India and will be IP blocked in other markets of the world.