Singapore: CNBC has launched real-time, business news application preinstalled on the LG Smart TV platform. The CNBC real-time app is available on all LG Smart TV’s in 9 markets across Asia Pacific including Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam.
LG Smart TV combines LG’s expertise in home entertainment and internet technology to create a TV that is highly advanced yet extremely simple. It provides a range of features, including TV apps and premium content that make it the most intuitive, accessible, and easy to use on the market.
“CNBC offers high quality business news content and unprecedented access to C-level guests across multiple platforms,” said Satpal Brainch, President and Managing Director, CNBC in Asia Pacific. “We’re excited to be a part of the LG Smart TV launch as it enhances our product offering and distribution in Asia Pacific. The new CNBC app allows us to tailor our content in order to continue to deliver the best-in-class product to our viewers and users whenever and wherever possible.”
CNBC’s real-time application includes: Access to content from the Asia Pacific edition of CNBC.com including regional business news and expert analysis, up-to-the-minute business news stories from across the region and top videos of the day providing invaluable insights from CNBC’s high-profile guests.
“LG Smart TV brings the next generation of entertainment straight into homes by coupling the best in TV technology and Internet connectivity while being extremely easy to use,” said James Park, President of LG Electronics Southeast Region Representative and Managing Director of LG Electronics Singapore. “With our partnership with CNBC, consumers in Asia can enjoy easy access to premium business news content and enrich their home entertainment experiences, by keeping up to date with the latest news stories across the region in an easier and smarter way.”
This announcement comes on the heels of the successful launch of CNBC’s new Asia Pacific edition of CNBC.com on 18th April and a record setting month for CNBC.com in March. According to the latest data from comScore Media Metrix, the site was visited by 7.8 million unique users in March, an 83 percent increase compared to the same time period last year, and recorded 381 million page views, a 64 percent increase year-over-year.