Bankrate, Inc. (NASDAQ:RATE) announced today that it has signed a co-brand deal with CNBC. Under the new agreement, CNBC.com will display Bankrate’s interest rate table listings for consumer banking products, such as mortgages, home equity loans, and auto loans. In addition, CNBC.com will display Bankrate calculators and personal finance editorial content. The co-brand launched on August 15.
“CNBC is a trusted source for financial news,” said Thomas R. Evans, President and CEO. “The collaboration between Bankrate, CNBC and CNBC.com allows both organizations to offer consumers more of the tools and information they need to make smarter financial decisions,” Mr. Evans added.
“CNBC.com is always looking for new ways to provide our users with more actionable data and relevant financial information,” said Scott Drake, VP Digital, CNBC. “The additional content from Bankrate.com is a valuable resource for CNBC.com users and a great complement to CNBC’s on-air coverage.”
Bankrate.com’s rate tables can be found at realtycheck.cnbc.com and other various pages on CNBC.com.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 390 million homes worldwide, including more than 95 million households in the United States and Canada. The network’s Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC’s headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide.