CNBC Awaaz launches 'Pehla Kadam'

CNBC Awaaz today launched Pehla Kadam , India ‘s first and only organized investor education initiative, for Indian investors raring to venture into investing with the stock market. ‘Pehla Kadam’ in partnership with NDSL and NSE and sponsored by Reliance Money is a one-stop destination, which aims to answer to all new investor queries.

The Honorable Finance Minister, Shri. P. Chidambaram launched the learners’ kit at an evening dedicated to the new informed investing India. The learner’s kit launched at the event will be handed over to every new investor who opens a demat account across the country.

While the Indian economy is projected to be growing at 9.2% and maintaining the momentum of growth through financial services with 11.1% in 2006-07 the number of people investing money in stock market is still restricted to a select few. An approximate of 8 lakh demat accounts were opened over the last one year. However the uncertainty in the stock market, lack of information and understanding of investment basics hampers the prospective investor and restricts them from investing in share market.

CNBC Awaaz ‘Pehla Kadam’ takes into account the challenges that first time investors face while venturing into the stock market and endeavors to educate them about the intricacies involved answering various aspects like financial planning, investment & risk management, importance of equities and the basics of equity markets.

“CNBC Awaaz has created an impact as a consumer and business channel in the market, in its two years of existence. With our initiatives for our investors, we now have 60% of the market share in the Hindi business news genre. Through our Pehla Kadam initiative, we intend to reach prospective investors across India , who are reluctant about investing in stock markets largely due to lack of knowledge and understanding of the market and fear of risk. As a consumer focused channe,l we have taken this initiative to empowering our viewers with information which will help them make intelligent and informed decisions.” Haresh Chawla, CEO, TV18 group said.


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