Cision,the leading provider of media research, distribution, monitoring and analysis services, today introduced the industry’s most comprehensive suite of social media monitoring services, empowering Cision clients to monitor in real-time and understand the impact of the conversations taking place across the full spectrum of social media vehicles.
Announcing an agreement to integrate technology from Radian6 Technologies, the leading supplier of social media monitoring services for marketing, communications and customer support professionals, Cision launched two new services: The Cision Social Media Dashboard and Cision Social Media Daily Reports.
Both services monitor public content on the full breadth of social media outlets, including social networking sites (including MySpace), microblogs (e.g. Twitter), video- and image-sharing sites (including YouTube and Flickr), online forums and opinion sites, and LinkedIn Answers. In addition to English-language sites, the services monitor social media across multiple languages, including Spanish, French, Italian, German, simple Chinese, Japanese, Korean and Russian.
Clients utilizing the new social media monitoring services along with the CisionPoint on-demand research, distribution, monitoring and analysis dashboard services will have the industry’s most comprehensive real-time monitoring capability.
“Cision customers already enjoyed a competitive advantage from our ability to help them identify and monitor the myriad of important blogs and online outlets that cover them, their competition and their industry,” said Joe Bernardo, President and CEO of Cision North America. “With these enhanced services from Radian6, Cision now offers the only monitoring solution that covers social networks, microblogs and the entire social media landscape – and the only service that combines that with print, broadcast, and online news monitoring – all from a single industry partner.”
“Cision is clearly recognized as the world leader in providing media research, monitoring and analysis services and we look forward to expanding that leadership within social media,” said Marcel LeBrun, CEO of Radian6. “We are also very excited about the opportunity to bring Radian6 capabilities to Cision’s vast, global customer base.”
The social media daily reports provide a cost-effective solution for staying current on social media coverage – along with the ability to respond appropriately. The Cision Social Media real-time Dashboard offers the ability to analyze, share and report this data in a variety of formats as well as identify key influencers. The dashboard furnishes additional insights through its unique “metadata,” such as comment count, unique commenters and an “engagement score,” which quantifies the extent to which commenters are engaged on a specific piece of content.
The services will monitor over 100 million blogs, tens of thousands of online forums, over 20,000 online media sources, over 450 leading rich media sites, top microblogging sites such as Twitter and Friendfeed, and LinkedIn. They extend Cision’s global leadership in delivering media research, distribution, monitoring and measurement to the public relations industry.